Agency Selection & Pitch Consulting for Marketers
Our in-house consultants are experienced and motivated! Their combined knowledge of each agency’s people, culture, capabilities and strengths, across the entire market, enables IAS to identify those that perfectly match and exceed your requirements. The IAS approach also guarantees your anonymity, while you remain in complete control of the decision-making process at every step of the way. As a client, your insight and information, coupled with our local experience as well as AAR’s forty plus years of experience, supports you to make an informed, considered decision every time!
As a member of the AAR international network of associate companies, IAS is able to assist South African companies who may require advertising and other creative services in various countries. We would brief our counterparts in these respective countries, depending on your initial brief to us. Therefore, with our knowledge of agency networks and via affiliates in other countries, we are equally well placed to handle our client’s international requirements.
Marketers Masterclasses
The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects.
Please click below to view the masterclass schedule and to book.
Services for Marketers
agency selection/PITCH MANAGEMENT
Choosing a new agency is an important corporate and personal business decision; if managed poorly it can be time consuming, expensive and exhausting. There are literally hundreds of agencies across all communication disciplines ranging from those specialising in one core skill to others offering ‘multi-discipline media neutral solutions.
AGENCY Ecosystem Management
In the past few years, there have been a large number of companies and brands examining their agency operating models in light of a number of key factors including the increasingly complex operating environment for marketing, budget pressures and an overarching need to simplify what has become, for many, a complex ecosystem of agency partners often with overlapping remits.
value benchmarking
Benchmarking is a process of measuring the performance of a company's key business metrics and processes against those of another business in the same industry.
The IAS Agency Benchmark Audit offers a comprehensive evaluation of all relevant agency related costs/indicators and is a unique, first-to-market product offering in the South African market.
marketer:agency RELATIONSHIP MANAGEMENT
Healthy, long term relationships between clients and their advertising agencies produce better results, but the reality is that client/agency relationships are constantly being tested and often fail. The IAS understands the needs of both parties and in an effort to preserve the relationship between the client and agency, the IAS has an effective and proactive online management tool that is designed to evaluate the existing relationship, diagnose the problem areas and put a plan of action in place to fix them.
Media Assurance AudiT
With over 50 years of combined agency and media consultancy experience, we’re perfectly placed to advise our clients on optimum management and control of media expenditure. We work with advertisers – marketing, procurement and digital teams – to drive tangible gains in media performance and the effectiveness of advertising spend.
We offer a structured suite of services geared towards the continuous pursuit of media excellence.
SHORT LIST FOR PROJECTS
Interesting times call for specialised assistance. Let us recommend the experts.
The IAS Shortlist Process is specifically designed for Marketers who are looking to engage with various Communication Partners to work with them on a project basis. Typically, these projects are in the areas of crisis comms, employee engagement - internal comms, social media management, PR and reputation management, digital requirements, e-commerce, market research and the like.
AGENCY MANAGEMENT
The IAS Agency Management tools assist Marketers to make better informed marketing investment decisions. They assist in ensuring that you get fair value for your hard won Marketing budgets.
HOW WE CHARGE
Our fees vary according to the scope and complexity of your brief. After we have met with you and discussed your requirements, we prepare a full proposal and timetable, as well as a quote for consideration.
CONFIDENTIALITY
IAS believes in and advocates absolute confidentiality in the client-agency process. Therefore, when you are working with us, you can conduct your day to day business without any distractions. We ensure your commercial sensitivities are protected, and you can work without the uninvited attentions of new business directors or the marketing trade press. At the other end of the spectrum, all the agencies we deal with have signed confidentiality agreements, and if necessary, we are happy to work with you and your legal department to create a bespoke agreement. This can also help maintain a positive working relationship with your incumbent agency.
After all, you may decide to stay with them.