Pitch Management
The Flagship Pitch
The flagship pitch is an in-depth agency search process taking approximately 9 weeks, and is used primarily for creative and media agency searches.
THE BRIEF
We guide you through the construction of the agency brief, identifying your key criteria. We develop the criteria for selection for each phase of the process and notify successful and non successful agencies at each stage of the process.
THE INITIAL REPORT
We prepare a report on the agencies that fit your brief, summarising all key agency detail. You choose a selection of agencies (approx. 10) to view in more detail
CALL FOR SPECIFIC CREDENTIALS
We issue a call for credentials brief to selected agencies. Meet with the IAS to discuss the agencies, view their tailored credentials and case studies, presentations plus any agency reels and portfolios. Formally evaluate each agency
THE CHEMISTRY MEETINGS
After your screening, you choose four to five agencies to visit in person: IAS will organise the chemistry sessions, prepare the chemistry session briefs and brief the agencies concerned. Formally evaluate each agency.
THE PITCH
You will now have identified a short list of agencies that you want to formally invite to pitch for your business. The IAS will prepare the pitch brief, manage the pitch process including Q&A sessions with Client, planning and staging of the pitches and formal evaluation.
FINAL APPOINTMENT AND NEGOTIATION
We recommend that a remuneration negotiation take place with the two leading agencies following the final pitch session in order to ensure a strong pricing structure for both parties and a fair SLA. The winning agency is appointed on the basis of chemistry, content of pitch and pricing. IAS will facilitate the signing of contacts between the parties including remuneration structure, payment terms, exit clauses, service level agreements, key performance measurements and so forth.
Other Pitch Products
CHEMISTRY PITCH
•The process does exactly what it says – a decision is made on which agency to appoint after the chemistry meeting, effectively enlisting an agency partner to then work on developing the overall scope of work and the ‘big idea’
•The Chemistry Pitch enables one to identify and appoint an agency partner based on their strategic approach, culture and relevant experience.
•No creative solution is included in the Chemistry Pitch
THE TISSUE PITCH
•This approach is designed to quickly explore creative and strategic capabilities against a brief, but is a pitch that does not need a fully worked up creative solution.
•A Tissue Pitch is all about ideas at speed enabling
NO PITCH, PITCH
•A No Pitch, Pitch enables one to deliver a fresh brief to an incumbent agency as if it were a new agency relationship.
•This gives an agency a chance to change an existing team and showcase new skills and creative approaches.
•Only the incumbent agency is asked to re-pitch for this business.
PITCH IN A DAY
•This pitch process is designed to really understand how an agency works, thinks and develops their ideas in an immersive way which includes Client involvement.
•The process is designed so that one can see the dynamics of the agency team and learn more about the agencies strategic and creative approaches.
•Pitch In A Day takes places in a workshop format where Client spends a day with an agency.