Relationship Management

TLC Relationship Management

Through a questionnaire, each party evaluates the other party across a series of questions and evaluates their own respective performances across those same criteria (self-evaluation). The IAS focus is on the reporting of the results of the TLC exercise and presenting them to the client and agency together,  enabling all parties to formulate a strategy for future success in an open and constructive meeting.    Along with the results we make recommendations and put measurements in place for evaluation again at a later stage. We regard this facilitation session as the most valuable part of this process and several clients and agencies will attest to this.

Honeymoon Helper

Once the pitch process is completed and the successful agency is awarded the client’s business, a disconnect can occur between the two parties who are essentially entering into a brand new relationship where they have possibly only met twice before and in quite stressful circumstances.

As the early days of the agency client relationship are crucial to the on-going sustainability of that relationship, the IAS has identified a way for the IAS to remain involved, although very much in the background, during those first few weeks.

This low key facilitation enables the new relationship to flourish independently and with the maximum efficiency that is vital to the continued momentum of client’s brand or company.

The IAS has developed a unique product to address the immediate issues that clients experience, once a new agency has been appointed, which includes the following:

THE CONTRACT

The IAS ensures that the drawing up, agreement of and signing of the contract runs smoothly and efficiently and that all elements are detailed and addressed upfront including the service level agreement

THE HANDOVER

The IAS will facilitate the handover of all material from the previous agency to the new agency at client’s premises

IMPLEMENTING THE NEW CAMPAIGN WORK

The IAS provides orientation, guidance and expertise for client when briefing in work to the new agency, understanding the agency’s systems, timings and costings

SNAPSHOTSURVEY

The SnapShot Relationship Management Survey is specifically designed to give a high level appraisal - SnapShot - as to the health of the relationship between Client and Agency across key criteria.

The survey will identify and flag any concerns before they develop into full blown issues if left unaddressed.

Both Client and Agency personnel complete the standard IAS SnapShot questionnaire with the idea being for each party to evaluate the other party across a few key questions and to also  evaluate their own respective performances across those same criteria (self-evaluation). The IAS will then analyse the results and present to both parties at a joint session.   Along with the results, the IAS will make recommendations for evaluation again at a later stage.