Johanna McDowell, CEO of the Independent Agency Search and Selection (IAS), leaves shortly to attend the first post-pandemic, fully in person AdForum Global Summit, where they will celebrate the 20th anniversary of this prestigious event.

Said McDowell: “I am very excited to be attending in person once again. Traditionally the New York City forum promises the most forward facing, global offering making for exciting insights and content.”

This forum’s agenda has been built to reflect the trends of the industry in the aftermath of the pandemic and the birth of Web 3. The IAS will represent the interests of South Africa and Africa, from the 9-13 May 2022, throughout in-depth, interactive presentations from an impressive line-up of agency leaders.

McDowell will be sharing live daily updated broadcasts via LinkedIn, followed by various report backs on her return. The IAS will host another of its popular AdForum Feedback Masterclasses on the 1 June, both online and at GIBS Business School, covid protocols allowing.