What makes an advert great? What makes an ad stand out from the crowd, especially in today’s cluttered media environment? How do advertisers choose the right platform with such a wide choice? How should marketers approach the digital divide in South Africa? Where is advertising headed in a digitised world with so much online content competing for our attention?

Wits Business School along with their Master of Management in Strategic Marketing programme, held a webinar in which experts will considered some of the great campaigns in South Africa’s recent history, as well as what it will take to produce an effective advert in the future.

A lively stimulating discussion with the following panel:

Mr Sylvester Chauke, Founder & Chief Architect: DNA Brand Architects

Ms Johanna McDowell, Founder and Chief Executive - Independent Agency Selection

Mr Brandon Lemuel Mncube, Head Of Group Digital Marketing - Brand - Sanlam

Mr Thulani Sibeko, Chief Brand & Marketing Officer - Standard Bank Group

Mr Lawrence Dube, Executive Corporate Business Manager at Wits Business School will facilitate the conversation.