After more than 10 years of running a unique Agency Masteclass programme, the IAS continues to see growth with up to 70 attendees per class, particularly over the past year when the programme went virual. This easy-to-access solution over Covid attracted attendees from all over the country and as far afield as Nigeria, Kenya and Ghana.

“The Masterclass Programme will offer a balance of local expertise to cater for our unique South African environment, and international insights which are more important than ever before due to the expenentially increasing pace at which international trends move around the world,” said Johanna McDowell, founder and CEO of the IAS.

The 2021 the Agency Masterclass Programme will offer 10 masterclasses over the year, an increase from previous years, with a focus on international speakers including:

Lisa Colantuono, AAR partner based in New York who will be tackling ‘The must have secrets of successful New Business Development’ based on her very popular published book “@AARLisa: New Biz in 140 Characters (or Less): Pitch Tips for Time-Starved Execs on the Run.
Cesar Vacchiano, global CEO and co-founder of SCOPEN sharing SCOPEN Global trends and insights including first insights from the South African AGENCY SCOPE study
Debbie Morrison, MD, global partnerships, Ebiquity PLC on Convergence of Creative and Media – an unavoidable trend?

The first Marketing Panel Masterclass is on the 17 February and will unpack An Unprecedented Time – What marketers are looking for?. The Marketing Panel will include some of the marketing industry top minds. For further details on the full range of topics to be covered during 2021 please click here.