SCOPEN, with the Independent Agency Search and Selection Company (IAS), launched the results of the survey – virtually, of course – providing a barometer of the marketing industry over the past six months, and giving a view to the next six. This quantitative tracking has been carried out by SCOPEN for more than 10 years in Europe.
Johanna McDowell, CEO of the IAS, chats to Michael Avery from Classic FM, highlighting key findings from SCOPENS SA Trend Score