IAS voted, for the 3RD consecutive year, the “Most Recommended Pitch Consultants” in South Africa by advertising and marketing executives in the MarkLives poll survey!
Agency Search, Selection and Pitch Consulting
We are a leading intermediary consultancy that specialises in, and focuses on, the optimal marketer-agency relationship. Through transparency and impartiality in the selection processes, we are able to build mutually beneficial relationships.
As we understand and value the difference between the various disciplines, we are able to provide specific services to our diverse clients. We offer a full spectrum of innovative tools and techniques for the efficacy and accountability of our clients, leading to overall excellence in the industries.
IAS was founded in association with the AAR Group, and was established in South Africa by Johanna McDowell in 2006. IAS has a level 4 BEE status.
Services to Marketers
At the IAS, we enjoy working with our marketer clients across sectors and regions to ensure their processes are smoother. We offer the following services to marketers:
Helping them find the most suitable “best fit” agencies
Managing relationships with agencies through a number of services
INDUSTRY BODIES
While IAS remains an independent company, we ensure that the local industry bodies are part of our stakeholder base. Their input is important to the ongoing professionalism of the IAS and its processes in South Africa.
INTERNATIONAL NETWORKS
As part of the AAR international group of associated companies, IAS is called on to advise on suitable South African agencies in each discipline as international pitches occur.
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