value BENCHMARKing

 

Benchmarking is a process of measuring the performance of a company's key business metrics and processes against those of another business in the same industry. 

The IAS Agency Benchmark Audit offers a comprehensive evaluation of all relevant agency related costs/indicators and is a unique, first-to-market product offering in the South African market.

If you want to determine if your current agency relationships are offering good value, the process of Benchmarking is sure to provide evidence-based insights that will direct your business decision.

There are three aspects to the IAS Audit.

 

People:

More than just an agency’s hourly rate card, but a substantial overview of the team experience and agency hiring practices.

  • Hourly rates analysis key personnel on a marketer’s account  - comparison to market

  • Years of experience analysis of key personnel on client’s account - comparison to market

  • BEE comparisons: ownership, skills development etc

  • Agency hiring practice overview

 

Production:

Assesses the cost efficiency of an agency’s production across third party suppliers, processes and costs, measured against an industry acknowledged, best practice framework and our benchmarked data.

External costs management :

  • TV costs and mark ups

  • Print costs and mark ups

  • Radio costs and mark ups

  • Digital development

  • Media planning and buying

Comparison to market averages

Performance:

Assesses to what extent you and your clients are working in the most efficient way you can to deliver against the agreed scope of work overall, or against a specific factor. 

  • 20 key questions - relationship related to performance metrics

  • Successful case studies on client business

Comparison to market averages