Agency Search, Selection and Pitch Consulting

We are a leading intermediary consultancy that specialises in, and focuses on, the optimal marketer-agency relationship. Through transparency and impartiality in the selection processes, we are able to build results driven, mutually beneficial relationships. 
As we understand and value the difference between the various disciplines, we are able to provide specific services to our diverse clients, where the impact by the agency disciplines will provide measurable growth

IAS was founded in association with the AAR Group, and was established in South Africa by Johanna McDowell in 2006. IAS has a level 4 BEE status.

At the IAS, we enjoy working with our marketer clients across sectors and regions to ensure their processes are smoother. We offer the following services to marketers:

  • Helping them find the most suitable “best fit” agencies

  • Managing relationships with agencies through a number of services 

IAS loves working with its creative and media agency counterparts and helps them be match-fit when competing for new businesses.
If you are an agency, IAS can work with you through the following:

  • Subscriptions

  • Project Basis

2x

Our forged client-agency relationships last twice as long as the average industry tenure.

95%

Of previous clients return to IAS Partners for additional discipline agency reviews

50%

The agency search process is completed in half the duration of a review conducted by the brand.

<18mo

IAS’s forged client-agency relationships yield ROI for the brand in 18 months or less.

 
 

400+ Brands and Counting

We’ve been building agency relationships for the world’s leading brands across every industry for almost two decades.

 
 

AdFocus Partnership Award – Ogilvy and KFC

Congratulation to the winner of the Financial Mail AdFocus Partnership of the Year Award, proudly sponsored by the IAS,
💥💥Ogilvy SA and SAB Carling Black Label 💥💥
This award celebrates a marketer and agency team that has risen to the challenge while maintaining a robust relationship. More and more partnership is key to success!

If you would like to see our subscribing agencies please click the buttons below.

Credentials Award

The Assegai Integrated Marketing Awards, in conjunction with the IAS is proud to announce that two entrants of the IAS Agency Credentials Award achieved the prestigious Gold Award, Ogilvy and Boomtown.  

This award recognises Credentials excellence which is key for winning new business.

INDUSTRY BODIES

While IAS remains an independent company, we ensure that the local industry bodies are part of our stakeholder base. Their input is important to the ongoing professionalism of the IAS and its processes in South Africa.

INTERNATIONAL NETWORKS

As part of the AAR international group of associated companies, IAS is called on to advise on suitable South African agencies in each discipline as international pitches occur.


Now that you know us, feel free to browse through our website for more information!